Key to the Highway

Observations about cars and the auto industry

Posts Tagged Mazda

2012 L.A. Auto Show: Mazda

Last year, Mazda revealed the CX-5, its first vehicle built entirely with the company’s Skyactiv drive train and architecture. This year, it’s the Mazda 6’s turn. Following on its Moscow debut, the new Mazda6 midsize sedan shows up for the first time in North America and is the second Skyactiv-based vehicle in Mazda’s lineup here. […]

Motor Press Guild Track Day 2012

The L.A.-based Motor Press Guild is an organization for automotive journalists, analysts, industry and public relations people. As it has for several years, MPG recently held its Track Day event over two days at AAA Speedway east of Los Angeles. Thirty automakers brought nearly 100 vehicles for journalists and analysts to drive. While the brief […]

2012 MPG Track Day: 2013 Mazda CX-5

Built entirely with Mazda’s new Skyactiv vehicle technology, the compact crossover boasts some best-in or class-only features: smart key with pushbutton start, 29 mpg combined fuel economy, 35 mpg highway, and a fold-flat 40/20/40 back seat. The 2.0-liter, 150-horsepower engine mates to a six-speed manual or automatic. While the CX-5 isn’t going to win a […]

2009 L.A. Auto Show: Mazda 2

Mazda brings its popular subcompact, the Mazda 2, to the L.A. Auto Show ahead of a late 2010 launch in the U.S. as a 2011 model.

2008 Auto Sales: Skid Marks Before the Cliff

Most automakers announced December sales figures today, and once again the news is dismal. However, the annual declines are what deserve our attention. GM and Ford haven’t seen sales figures this low since the late 1950s and early 1960s, respectively. The General realized a 22.7 percent decline in sales for 2008 vs. 2007; Ford notched 22.8 percent, however that factors in Land Rover and Jaguar, which were sold to Tata Motors in mid-2007. [Full data from Automotive News]

2008 L.A. Auto Show Rundown

They’ve got the world on a string

Yesterday’s overview of the upcoming L.A. Auto Show might have sounded a tad too enthusiastic. Apologies. The reality is that the show is a reflection of the dire situation automakers find themselves in, only it’s representative of a few months ago with the exception of GM’s recent cancellation of its press conference and display of anything significant.